What we seek as output from our collaboration 💡

Blogs, 4-5 minute reads which would typically be 700 - 800 words

While working on each blog-post, please consider the following 🤔

Core Purpose: Promote and advocate Physiotherapy

Target Audience can be either of these for each blog post:

• General Public: Simplify physiotherapy for the layman, encouraging shares from physiotherapists.
• Physiotherapists: Share insights for their professional development.
• Hospital Management: Showcase physiotherapy's vital role in hospital settings.

Market Segment: Focus is on Corporate Hospitals initially

Content Guidelines:nb

• No ForHealth Marketing: Establish thought leadership, avoid direct promotion.
• Non-Googleable Content: Offer unique insights from internal research.
• Evidence-Based Approach: Prioritize factual content with statistics and infographics.
• Combine multiple sources: Summary of multiple reports, articles and most importantly our, ForHealth team's, personal learnings from their primary research
• Sophisticated Narrative: Maintain a professional tone suitable for the corporate context.

Additional Considerations: